Design of conversational flows for a WhatsApp BOT, with a strong focus on user experience.
I collaborated with a UX Writer and contributed as a Content Designer, helping craft clear, intuitive interactions aligned with the brand’s tone of voice.
JEEP Campaign
"Isso é Jeep" Brand Campaign Key Visual
I created the key visual for Jeep’s brand campaign Isso é Jeep, focused on reinforcing the brand’s core attributes such as freedom, authenticity, and adventure. The visual concept was designed to capture the spirit of the Jeep lifestyle, connecting emotionally with an audience that values exploration and resilience.
Through bold imagery, rugged textures, and a confident layout, the piece highlights Jeep’s unique DNA while aligning with the global brand identity. The result is a powerful and evocative visual that strengthens brand recognition and deepens consumer connection.
Burger King
Switzerland
Loyalty Campaign Key Visual
For Burger King Switzerland, I developed the key visual for a national loyalty campaign designed to boost customer engagement and drive repeat visits. The concept balanced the brand's bold personality with a clean, modern aesthetic suited to the Swiss market.
The visual direction emphasized appetizing product imagery and a clear, easy-to-understand rewards structure. I incorporated dynamic elements to convey energy and excitement, while maintaining consistency with Burger King's global visual identity. The result was a compelling creative that effectively communicated the value of the loyalty program in a visually impactful way.
Launch Key Visual
at CasaCor
To mark the launch of the new Peugeot 2008, I created a key visual tailored for its presentation at CasaCor — a prestigious event celebrating art, design, and architecture. The concept was developed to align with the refined, innovative spirit of both the event and the vehicle.
By blending Peugeot’s sleek design language with visual elements that resonate with the artistic and architectural environment of CasaCor, the final piece conveyed sophistication, modernity, and boldness. The key visual helped position the 2008 not just as a car, but as a design object that naturally fits within a curated creative space.
BugerKing Germany
For the launch of a new product by Burger King Germany, I developed a key visual inspired by the principles of the Bauhaus school. The concept draws on the movement’s iconic use of geometry, bold colors, and functional composition to create a striking and modern visual identity.
The goal was to blend the brand’s personality with a clean and structured aesthetic that resonates with both contemporary design trends and the historical significance of German design heritage. This approach not only elevated the product’s visibility but also created a unique and memorable visual experience tailored to the German market.